1.Market research is useful for ____?
(1) Deciding proper marketing strategies
(2) Deciding the selling price
(3) choosing the right products
(4) choosing the sales person
(5) All of these
2. A call means:
(1) shout out to somebody
(2) profession or business
(3) visiting friends
(4) visiting prospective customers
(5) after-sales service
3. Conversion means:
(1) meeting a prospective client
(
2) interacting with a prospective client
(3) converting an employer into an employee
(4) converting a seller into a buyer
(5) converting a prospective client into a buyer
4. A market plan is
(1) performance appraisal of the marketing staff
(2) company prospectus
(3) documented marketing strategy
(4) business targets
(5) call center
5. Customization means:
(1) acquiring more customers
(2) regulating customers
(3) special products to suit each customer
(4) more products per customer
(5) All of these
6. Modern style of marketing include
(1) digital marketing
(2) tele-marketing
(3) e-commerce
(4) e-mails solicitation
(5) All of these
7.E-Marketing is the same as
(1) virtual marketing
(2) digital marketing
(3) real time marketing
(4) all of these
(5) None of these
8.Value-added services means
(1) costlier products
(2) large number of products
(3) additional services
(4) at par services
(5) None of these
9.Efficient Marketing styles require
(1) proper planning
(2) good communication skills
(3) team work
(4) knowledge of products
(5) All of these
10.The performance of a salesperson depends on
(1) salary paid
(2) sales incentive paid
(3) sizes of the sales team
(4) ability and willingness of the salesperson
(5) team leader aggressiveness
11. The sole aim of marketing is to
(1) increase sales
(2) increase the number of employees
(3) increase profits
(4) increase production
(5) All of these
12. Lead generation means
(1) tips for selling tactics
(2) tips for better production
(3) generating leaders
(4) likely sources for prospective clients
(5) All of these
13.Find the correct statement:
(1) Marketing is redundant in monopolistic companies
(2) The performance of a salesperson depends on the
amount of incentives paid
(3) Marketing is influenced by peer performance.
(4) An increase in market shares indicates fall in
business volume.
(5) A mission statement is part of the Company's Prospectus.
14. Which of the following is the first step in the 'transaction processing cycle', which captures business data through various modes such as optical scanning or at an electronic commerce website?
(1) Document and report generation
(2) Database maintenance
(3) Transaction processing
(4) Data Entry
15. CRM (Customer Relationship Management) is
(1) A pre-sales activity
(2) A tool for lead generation
(3) An ongoing daily activity
(4) The task of a DSA
(5) All of the above
16. Bancassurance can be sold to
(1) All banks
(2) All insurance companies
(3) Insurance Agents
(4) All existing and prospective bank customers
(5) All of the above
17. A successful "Blue Ocean" requires
(1) Effective communication
(2) Innovative skills
(3) Motivation
(4) All of the above
(5) None of these
18.Cross-selling is a basic function of
(1) All employers
(2) All employees
(3) All salespersons
(4) Planning Department
(5) All of the above
SBI Marketing Quiz -1
SBI Marketing Quiz - 2
SBI Marketing Quiz - 3
(1) Deciding proper marketing strategies
(2) Deciding the selling price
(3) choosing the right products
(4) choosing the sales person
(5) All of these
2. A call means:
(1) shout out to somebody
(2) profession or business
(3) visiting friends
(4) visiting prospective customers
(5) after-sales service
3. Conversion means:
(1) meeting a prospective client
(
2) interacting with a prospective client
(3) converting an employer into an employee
(4) converting a seller into a buyer
(5) converting a prospective client into a buyer
4. A market plan is
(1) performance appraisal of the marketing staff
(2) company prospectus
(3) documented marketing strategy
(4) business targets
(5) call center
5. Customization means:
(1) acquiring more customers
(2) regulating customers
(3) special products to suit each customer
(4) more products per customer
(5) All of these
6. Modern style of marketing include
(1) digital marketing
(2) tele-marketing
(3) e-commerce
(4) e-mails solicitation
(5) All of these
7.E-Marketing is the same as
(1) virtual marketing
(2) digital marketing
(3) real time marketing
(4) all of these
(5) None of these
(1) costlier products
(2) large number of products
(3) additional services
(4) at par services
(5) None of these
9.Efficient Marketing styles require
(1) proper planning
(2) good communication skills
(3) team work
(4) knowledge of products
(5) All of these
10.The performance of a salesperson depends on
(1) salary paid
(2) sales incentive paid
(3) sizes of the sales team
(4) ability and willingness of the salesperson
(5) team leader aggressiveness
11. The sole aim of marketing is to
(1) increase sales
(2) increase the number of employees
(3) increase profits
(4) increase production
(5) All of these
12. Lead generation means
(1) tips for selling tactics
(2) tips for better production
(3) generating leaders
(4) likely sources for prospective clients
(5) All of these
13.Find the correct statement:
(1) Marketing is redundant in monopolistic companies
(2) The performance of a salesperson depends on the
amount of incentives paid
(3) Marketing is influenced by peer performance.
(4) An increase in market shares indicates fall in
business volume.
(5) A mission statement is part of the Company's Prospectus.
14. Which of the following is the first step in the 'transaction processing cycle', which captures business data through various modes such as optical scanning or at an electronic commerce website?
(1) Document and report generation
(2) Database maintenance
(3) Transaction processing
(4) Data Entry
15. CRM (Customer Relationship Management) is
(1) A pre-sales activity
(2) A tool for lead generation
(3) An ongoing daily activity
(4) The task of a DSA
(5) All of the above
16. Bancassurance can be sold to
(1) All banks
(2) All insurance companies
(3) Insurance Agents
(4) All existing and prospective bank customers
(5) All of the above
17. A successful "Blue Ocean" requires
(1) Effective communication
(2) Innovative skills
(3) Motivation
(4) All of the above
(5) None of these
18.Cross-selling is a basic function of
(1) All employers
(2) All employees
(3) All salespersons
(4) Planning Department
(5) All of the above
SBI Marketing Quiz -1
SBI Marketing Quiz - 2
SBI Marketing Quiz - 3
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