SBI Marketing Quiz - 3

1. Which of the following are target customer ?

a) structure
b) factors
c) suppliers and producers
d) future customer
e) none of these

2. Niche market means ?
a) a free market
b) a social market
c) equity market
d) capital market
e) a specified market for the target group

3. The group of all the products produced by an enterprise is called?

a) Product Fix
b) Product Mix
c) Product Allocation
d) Product Distribution
e) None of these

4. What is the risk involved in the business?

a) Natural Risk
b) Competitive Risk
c) Human Risk
d) Political Risk
e) All of the Above



5. After sale service are mostly affected by?

a) Consumer`s Behaviour
b) Need of Dealer
c) Company-Supplier Relation
d) Customer-Supplier Relation
e) None of these


6. E-marketing is same as

a) Virtual Marketing
b) Digital Marketing
c) Real time marketing
d) All of the above
e) None of these

7. What does the term CRM stands for in terms of marketing ?

a) Consume resource manager
b) Current Report Manager
c) Customer relationship management
d) Cross relationship management
e) None of these

8. Mobile phone in india are in the….. stage of product life cycle:

a) Introduction
b) Growth
c) Decline
d) Maturity
e) Begining

9. The activity that provide incentives to sales force to achieve objective is known as…..

a.) Sales Promotion
b.) Motivation
c.) Customer Relationship
d) Reward
e.) None of these

10. Youngistan Advertising Campaign of Pepsi is an example of _______marketing.

a.) Mass
b.) Micro
c.) Target
d.) Customized
e.) None of the above

11. In terms of marketing what does "Motivation " means

a) Satisfyng Customer
b) Better communication skills
c) Sales Coaching
d) Market Research
e) Inspiring employees to perform better

12. Among the following who are stakeholders of the organisation?

a) Customers
b) Employees
c) Suppliers
d) All of the above
e) None of the above

13. Marketing is not required for one of the following products ________?

a) Export Business
b) Corporate Loan
c) Import Business
d) Credit Card Business
e) none

Answers :-

1- d 2 e 3- b 4-e 5-a 6- d 7- c 8- b 9- a 10-d 11- e 12- d 13- b


SBI Marketing Quiz -1
SBI Marketing Quiz - 2
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